Sony Hire SMURFS Writers for POPEYE 3D Adaptation

After the success of their blue people-themed animated feature, the studio is moving forward on another reinterpretation of a beloved childhood property with Jay Scherick and David Ronn set as scribes.

He's strong to the finish 'cause he still eats his spinach, he's Popeye the sailor man. Born in a typhoon off Santa Monica, Calif., Popeye's most powerful association is spinach. He may not be as cultured or refined as his girlfriend Olive Oyl would like him to be, but, as he puts it, "I yam what I yam"-a hardworking, good-natured sailor. Popeye is fundamentally honest and loyal with an absolute belief in right and wrong. Treat him well and he's your best friend; double-cross him and you just catch a spinach-powered right hood to the chops!

Sony Pictures Animation and Spider-Man's Avi Arad will co-produce the 3D stereoscopic animated feature. Jay Scherick and David Ronn have been hot properties in the family market as of late penning scripts for films such as National Security, Zookeeper, and The Smurfs. For their more adult credentials, the writing duo worked on the first draft of Baywatch.

Scherick & Ronn have a remarkable talent in re-energizing beloved characters,” said Sony Pictures Digital Productions president Bob Osher. “As they demonstrated with The Smurfs, they embrace the iconic characteristics of these timeless characters and craft a story that really engages moviegoers today.