BOX OFFICE WATCH: Dr. Seuss' THE LORAX Beats Out Teen Sex Comedy PROJECT X
Published: March 6, 2012 - 8:44am
Universal's latest Dr. Seuss adaptation surprised everyone will a whopping $70 million take, while the crime thriller Safe House and Dwayne Jonson headlining Journey 2 still stay strong for the weekend of March 2-4, 2012.
#1 - The Lorax
Weekend: $70,217,070 - Weeks in Theaters: 1
Total: $70,217,070 - Budget: $70,000,000
Screens: 3,729 / Studio: Universal Pictures
Danny DeVito will lend his vocal talents to the iconic title character of the Lorax, while Ed Helms will voice the enigmatic Once-ler. Also bringing their talents to the film are global superstars Zac Efron as Ted, the idealistic young boy who searches for the Lorax, and Taylor Swift as Audrey, the girl of Ted's dreams. Rob Riggle will play financial king O'Hare, and beloved actress Betty White will portray Ted's wise Grammy Norma. Directed by Chris Renaud.
The 3D-CGI feature Dr. Seuss' The Lorax is an adaptation of Dr. Seuss' classic tale of a forest creature who shares the enduring power of hope. The animated adventure follows the journey of a boy as he searches for the one thing that will enable him to win the affection of the girl of his dreams.
To find it he must discover the story of the Lorax, the grumpy yet charming creature who fights to protect his world.
#2 - Project X
Weekend: $21,051,363 - Weeks in Theaters: 1
Total: $21,051,363 - Budget: (undisclosed)
Screens: 3,055 / Studio: Warner Bros
Produced by comedy powerhouse Todd Phillips (Old School, The Hangover), Joel Silver and Nima Nourizadeh , Project X features a cast of relatively unknown actors including Thomas Mann, Oliver Cooper, Jonathan Daniel Brown and Miles Teller. Directed by Nima Nourizadeh, the film takes audiences through a hand held camera, first person perspective for it's entirety.
“Project X” is an out-of-control comedy that follows a group of buds who set out to throw the most epic 17th birthday party ever.
The film documents a high school party that gets completely out of control, shot from the perspective of the digital cameras that the kids have with them.
#3 - Act of Valor
Weekend: $13,572,578 - Weeks in Theaters: 2
Total: $45,111,924 - Budget: $12,000,000 (est.)
Screens: 3,053 / Studio: Relativity Media
Directed by “Mouse” McCoy and Scott Waugh, written by Kurt Johnstad and starring Active Duty Navy SEALs, Roselyn Sanchez, Alex Veadov, Jason Cottle and Nester Serrano.
An unprecedented blend of real-life heroism and original filmmaking, Act of Valor stars a group of active-duty U.S. Navy SEALs in a film like no other in Hollywood’s history. A fictionalized account of real life Navy SEAL operations, Act of Valor features a gripping story that takes audiences on an adrenaline-fueled, edge-of-their-seat journey.
When a mission to recover a kidnapped CIA operative unexpectedly results in the discovery of an imminent, terrifying global threat, an elite team of highly trained Navy SEALs must immediately embark on a heart-stopping secret operation, the outcome of which will determine the fate of us all.
Act of Valor combines stunning combat sequences, up-to-the-minute battlefield technology, and heart-pumping emotion for the ultimate action adventure film–showcasing the skills, training and tenacity of the greatest action heroes of them all: real Navy SEALs.