JOHN CARTER Enters Box Office With Only $9 Mil Take; Weekend Estimated at $26 Mil

The Taylor Kitsch headlining film from Academy Award winner Andrew Stanton and Walt Disney Pictures, which is based on the pulp fiction character by Edgar Rice Burroughs, has unsurprisingly underperformed in it's theatrical debut.

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John Carter is based on a classic novel by Edgar Rice Burroughs, whose highly imaginative adventures served as inspiration for many filmmakers, both past and present. The film tells the story of war-weary, former military captain John Carter (Taylor Kitsch), who is inexplicably transported to Mars where he becomes reluctantly embroiled in a conflict of epic proportions amongst the inhabitants of the planet, including Tars Tarkas (Willem Dafoe) and the captivating Princess Dejah Thoris (Lynn Collins). In a world on the brink of collapse, Carter rediscovers his humanity when he realizes that the survival of Barsoom and its people rests in his hands.

Disney's self-admitted poor marketing campaign of their sci-fi actioner John Carter has undoubtedly hurt it's currently box office debacle. The $250+ million picture garnered only $9.6 million (domestically) for it's Friday debut including Thursday's midnight screenings and is on it's way to taking it a total of $26.5 million. Though critical reception has been mixed, the general audience consensus has been favorable, leading many industry professionals to put the blame for it's underperformance squarely on the shoulders of Disney's marketing team who failed to promote the project correctly. John Carter is looking to come in second place in this weekend's box office race, one slot behind Universal's animated film The Lorax.

John Carter is directed by Academy Award winner Andrew Stanton (Wall-E) and stars Taylor Kitsch, Lynn Collins, Samantha Morton, Mark Strong, Ciaran Hinds, Dominic West, James Purefoy, Daryl Sabara, Polly Walker, Bryan Cranston, Thomas Hayden Church and Willem Defoe. The film was released in theaters on March 9th, 2012.