Joss Whedon is Not Even Entertaining the Notion of Launching a FIREFLY Kickstarter
Firefly was created by Joss Whedon (Buffy the Vampire Slayer, The Avengers) and has maintained a strong position in the hearts of fans all over the world in the ten years since it first aired.
The short-lived science fiction western series starred Nathan Fillion as Captain Malcolm Reynolds, leader of a ragtag crew aboard the spaceship Serenity that included Gina Torres, Alan Tudyk, Morena Baccarin, Adam Baldwin, Jewel Staite, Sean Maher and Summer Glau. Firefly is best known for its unique spin on classic sci-fi tropes, witty dialogue and memorable characters. It only aired for one season in 2002, but was given a feature film follow up Serenity in 2005.
After the recent success of the Veronica Mars Kickstarter campaign, which raised over $2 million in less than a day to help finance a film, Whedon was asked about the possibility of using the same formula to revive Firefly as well as his thoughts on asking fans to pay production costs for a studio owned property:
“That’s what everybody wants to know about. Uh, yeah. My fourth feeling when I read about [the Veronica Mars Kickstarter campaign] was a kind of dread. Because I realized the only thing that would be on everybody’s mind right now. I’ve said repeatedly that I would love to make another movie with these guys, and that remains the case. It also remains the case that I’m booked up by Marvel for the next three years, and that I haven’t even been able to get Dr. Horrible 2 off the ground because of that. So I don’t even entertain the notion of entertaining the notion of doing this, and won’t. Couple years from now, when Nathan [Fillion]‘s no longer [on] Castle and I’m no longer the Tom Hagen of the Marvel Universe and making a giant movie, we might look and see where the market is then. But right now, it’s a complete non-Kickstarter for me.
“We come to Veronica Mars to hear her talk and hear her father talk. But Firefly/Serenity, it’s kind of a different animal — and then there’s also the question of what kind of animal it is. Because some people are talking about Firefly episodes. Some people are talking about [a new] Serenity. I think anything we could get off the ground would be appreciated by the fans. But what form it would take is I think under some debate.
For me, [Kickstarter] doesn’t just open the floodgates. God knows, things are cheaper now than when we made even Serenity. Good effects can be done in a different manner. Nor is that universe all about spectacle either. But it is a tad more expensive — and a little all-consuming! And of course, there’s the other fear: What if it’s not that good? I can do something that’s not that good — that’s fine. But if I do that and it’s not that good, I’m going to feel really stupid.
“I understand that it feels not as pure, and that the presence of a studio makes it disingenuous somehow. But people clearly understood what was happening and just wanted to see more of the thing they love. To give them that opportunity doesn’t feel wrong. If it was a truly wrong move, I don’t think it would have worked. I feel like people would have said, ‘Hey, that’s not fair! That doesn’t count!’ It costs a lot to see a movie anyway. And it’s usually not one you like. That kind of passion, I don’t think it’s necessarily a bad thing. I might not be thinking it through. I’m not exactly business Joe.”