FIRST LOOK: Ashton Kutcher as Steve Jobs on the Set of the Upcoming Biopic
Published: May 14, 2012 - 9:03am
The Two and a Half Men star will play Apple founder Jobs in the Joshua Michael Stern directed film which is set in the 80's and currently filming under the working title Jobs: Get Inspired.
At a time when America is seeking ways to sustain its innovative edge, and when societies around the world are trying to build digital-age economies, Jobs stands as the ultimate icon of inventiveness and applied imagination. He knew that the best way to create value in the twenty-first century was to connect creativity with technology. He built a company where leaps of the imagination were combined with remarkable feats of engineering.
Driven by demons, Jobs could drive those around him to fury and despair. But his personality and products were interrelated, just as Apple’s hardware and software tended to be, as if part of an integrated system. His tale is instructive and cautionary, filled with lessons about innovation, character, leadership, and values.