RADIOHEAD Lend Song to Homeless Polar Bear Ad Feat. Narration by Jude Law
Published: July 5, 2012 - 8:08am
Radiohead have teamed up with Greenpeace for a stunning new ad that features a homeless polar bear wandering London. The ad features the track 'Everything In Its Right Place' from Radiohead's 'Kid A' and is narrated by actor Jude Law.
The below ad is being used to help raise awareness about oil companies looking to drill in the Arctic, which is a landscape already decimated by global warming. "We have to stop the oil giants pushing into the Arctic," said Radiohead frontman Thom Yorke on the Greenpeace website. "An oil spill in the Arctic would devastate this region of breathtaking beauty, while burning that oil will only add to the biggest problem we all face, climate change. That’s why I’m backing this campaign."