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Surprisingly Violent Animated Storyboard for the Defunct STRETCH ARMSTRONG Live-Action Movie
Published: November 15, 2013 - 3:40pm
Stretch Armstrong is the classic action hero figure first launched by Hasbro in 1976 and re-launched in the 90’s. Last year Relativity Media had signed director Breck Eisner (The Crazies, Sahara) to bring the character to the screen.
The studio had even scheduled the film for theatrical release on April 11th, 2014 , began circulating promotional art (pictured to the right) at select cinema expos and published an official logline:
This original story will be a gritty actioner introducing the character of Lucas Armstrong and the life-or-death consequences he will face after undergoing a transformation granting him superhuman abilities.
The Stretch toy, considered to be rare and collectible to this day, had a unique design that differed greatly from traditional action figures as it could be stretched over and over and returned back to its original size. At one point, Taylor Lautner was slotted to star in the film but after back-to-back box office bombs away from his Twilight cash cow he bowed out. That coupled with the critical and financial failure of another Hasbro product based movie, Battleship, seemed to have caused both Relativity and Hasbro to lose interest in pursuing Stretch Armstrong further.
Those who were wondering exactly what the movie would have looked like now have a five minute long animated storyboard created by storyboard illustrator Collin Grant and Animatic creator Jim Rothwell to check out. Though the video itself is annotated as "officially confirmed by any studio" it's plain to see that it is in some official way related: